Branding Only A Mother Could Love ~via the "Inimitable" and always entertaining @DavidBrier
BRANDING ONLY A MOTHER COULD LOVE
This is about branding only a mother could love.
I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem.
Because it may take a little while for a complete stranger to recognize your “inherent awesomeness.”
DON’T BECOME A VICTIM OF BRANDING ONLY A MOTHER COULD LOVE
Whatever you do, don’t make these common business and branding mistakes thinking:
“We’ve spent years and tons of money and talent making this, so somebody’s going to recognize it.”
“We’re better than our competitors, so we must be successful.”
“Smart people will find us.”
“We do good, so we deserve to succeed.”
I elaborate this point here in today’s One Minute Wednesday:
So while you may be amazing and very deserving of the greatest success available, realize this: the greatest entrepreneurs and leaders of our time are hustling more now than ever.
If they are, trust me: we better raise our game too. So if you are not pounding on everything to make tomorrow amazing, you just may be testing your mother’s love.
But know this: I still love you (even if mom’s gotten impatient with you).
