How Your Brand Becomes Unforgettable ~via @DavidBrier

Dec 2

Dec 2 How Your Brand Becomes Unforgettable ~via @DavidBrier

As always, David Brier’s content inspires... a Brand is what a business does, a Reputation is what people Remember and Share. /Ted

Being forgettable? It isn't fate. It isn't because of what's out there. It's never because of what's out there.

The thing that keeps CEOs and entrepreneurs up at night is this little nightmare: that they absolutely made no difference. Their brand absolutely is completely forgettable.

NO TOOL will ever actually help resolve that because you have no foundation upon which to build. So you've got to grow from a foundation of, “We own it.”

We're either going to become forgettable NOT because of fate but by our choice of what we choose to do and choose to NOT do.

It’s as important that we say, “Yes, we're doing this” as we say, “No, we're not doing that,” and then all of a sudden you become a machine that you can navigate and you become something that is.

1. It's not only unforgettable, IT’S ALSO UNSTOPPABLE.