Universal Coupons made great strides in 2021 ~via @TheCouponBureau

I met Brandi Johnson (a force of nature for sure) at SXSW 2022 and have been working to support The Coupon Bureau, share their mission, and build awareness of the changing industry standard ever since. 2022 is going to be a big year for the industry. /Ted

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2021 was a whirlwind of activity here at The Coupon Bureau! We’re feeling so grateful for all the industry support we have received.

Some highlights of our year:

News and coverage:

1. 2021 DEALS & COUPONS REPORT

2. SmartCommerce and The Coupon Bureau to Bring Universal Digital Coupons to eCommerce

3. Catalina Plans to Take Coupons to the Next Level

4. Unified commerce provider first global POS to adopt and implement new universal digital coupon standard

5. SigmaLedger Enhances Coupon Validation Service by adding Universal Digital Coupon Connectivity For National and Regional Retail Chains

6. ACP Coupon Fraud Is No Joke

7. What Will Universal Digital Coupons Mean for Retailers?

8. Electrum Partners With The Coupon Bureau

9. Fobi Enters $225B CPG Retail Market With Successful Integration With The Coupon Bureau to Deliver Verified Universal Digital Coupons Through Loop’s Wallet Pass Platform

10. Atlantic Coupon Service Becomes First Retailer Clearinghouse to Process the Universal Digital Coupon AI (8112) for Retailers

11. The New AI (8112) Coupon Standard and How It Impacts Your Business

12. Virtual Roundtable: Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry

13. The Coupon Bureau: Delivering Universal Digital Coupons

14. RevTrax Launches Universal Digital Coupons with The Coupon Bureau

15. Popwallet Partners With the Coupon Bureau to Launch First-Ever Universal Digital Coupon

16. Printable Coupons Fall Further Out of Favor

Registered CPGs:

1. Coca Cola

2. Kellogg's

3. Procter & Gamble

4. Kimberly Clark

5. Georgia Pacific

6. General Mills

7. Perdue

8. Organic Valley

9. Conagra

10. FGF Brands

11. Chubby Snacks

12. Nutpods

13. Beech Nut

14. Silverman Chips

15. Better Body Foods

16. Uptons Naturals

17. Hope Foods

18. Oceans Halo

New Accelerators

1. Flooid

2. Sigma

3. Electrum

4. Inmar

5. ITRetail

6. Sparkle CS

7. Coupdog

8. P97

9. GK Software

10. Blackhawk

New Distributors

1. Vibes

2. Electrum

3. Vizer

4. Valassis

5. Qples (acquired by Fobi)

6. SMS Promo

7. Catalina

8. Arrowhead

9. Actv8me

10. Mobeo Media

11. SheerID

12. Couwalla

13. EversightLabs

14. Social Nature

15. Mindtree

16. And a big thank you to our first distributors Rextrax and Popwallet

Ecommerce - Smartcommerce is leading our foray into ecommerce connectivity in 2022.

Paper - ACP/JICC industry committees have collectively decided to activate 8112 offers in paper format. Catalina and SMS Promo have announced product to support this effort. CStore pilot: Electrum recently launched our first live Cstore pilot with Coca Cola and Kellogg’s. Retailers included are Hotspot, Holiday, and Loop. For more information or to inquire about participating, contact jeff@thecouponbureau.org

For 2022 we are working to support a coalition of large CPGs in their efforts to softlaunch in national retailers in Q1 and nationally in Q3. Retailer integrations to support this are underway.

For more information or to inquire about participating, register here.

From all of us at The Coupon Bureau…let's have a GREAT 2022!
P.S. We want to say a special thanks to all of our webinar participants in 2021!

Originally posted at www.thecouponbureau.org