Evergreen Trading’s unique position as a specialized media investment firm ~via @EvergreenTradng's CEO Gordon Zellner

Evergreen Trading’s unique position as a specialized media investment firm ~via @EvergreenTradng's CEO Gordon Zellner

I have gotten to know, and learn from Gordon Zellner, CEO of Evergreen Trading, and the rest of the Evergreen Trading Team, over the past three years since I joined their Advisory Board and over the past years we expanded that relationship with a good deal of direct involvement with the team.  /Ted


When most people think of media investment, either retail inventory or excess real estate come to mind, but that’s just scraping the surface of the possibilities. Gordon Zellner, CEO of Evergreen Trading walks us through Evergreen Trading’s unique position as a specialized media investment firm. I hope you enjoy this episode.

Chapters:

  • 00:29 – 09:34 – What is Evergreen Trading?

  • 09:34 – 13:57 – What types of brands benefit?

  • 13:57 – 16:49 – How does it work?

  • 16:49 – 21:01 – What inspired Gordon to start Evergreen Trading?

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