From Local to Global: Building a Digital Marketing Agency Across 16 Countries ~via @saultessler
I met Saul Tessler in 2010 at OpenSky. What I noticed immediately, within a large group of incredibly talented people assembled by founder John Caplan, was not only Saul's brilliance and passion, but his caring and empathy for others on the team. I joined after the core group and was the only social media and blogger focused member of the team (relatively early social media days), and he not only showed interest, but embraced me and my perspective wholeheartedly. We recently reconnected for a conversation about his agency and the future... and I am eagerly looking forward to our next conversation. /Ted
In today's interconnected world, the digital landscape offers endless opportunities for businesses to expand their horizons. I'm excited to share my journey of building a digital marketing agency that spans 16 countries, a testament to the power of innovation, dedication, and a global mindset.
When I embarked on this journey, the idea of creating a digital marketing agency that could seamlessly operate in multiple countries seemed like a distant dream. However, with the right strategy, a passionate team, and a willingness to adapt, we turned that dream into a thriving reality.
1. Embracing Diversity: One of the most rewarding aspects of our global expansion has been the ability to work with diverse cultures and perspectives. Collaborating with teams from different corners of the world has enriched our creative processes, enabling us to design campaigns that resonate on a universal level while respecting local nuances.
2. Access to Global Talent: Building a digital marketing agency across 16 countries has given us access to a wide pool of talent. This diverse team brings a range of skills and insights that fuel our creativity and problem-solving. It's incredible how harnessing the collective knowledge of professionals from various backgrounds can spark innovation.
3. Cross-Cultural Insights: Operating in multiple countries has deepened our understanding of various markets. We've gained insights into consumer behaviors, preferences, and emerging trends that we would have missed with a localized approach. These insights have not only enhanced our strategies but also contributed to the continuous learning of our team.
4. Round-the-Clock Operations: The sun never sets on our agency. With teams spread across different time zones, we can ensure round-the-clock service for our clients. This means that campaigns can be monitored and optimized at all hours, enhancing efficiency and client satisfaction.
5. Resilience through Adaptability: Operating across different regions has exposed us to varying economic, cultural, and political situations. This has forced us to develop a high level of adaptability and resilience, enabling us to navigate challenges and remain agile in an ever-changing environment.
6. Global Impact: Our agency's presence across 16 countries has allowed us to make a meaningful impact on a global scale. We've had the privilege of helping local businesses expand their reach beyond borders, contributing to their growth and success stories.
The journey of building a digital marketing agency across 16 countries has been an incredible ride of growth and discovery. Embracing diversity, tapping into global talent, gaining cross-cultural insights, offering round-the-clock operations, and developing adaptability have all contributed to the benefits that this global expansion has brought. As we continue to evolve and expand, I am excited to see how our agency's footprint will continue to shape the future of digital marketing on a global stage.
