Doing it differently! ~via John Starkweather
What can I say about John Starkweather that I have not said before. Besides being a brilliant marketer (displayed here), the perspectives he brings to me about life, family and friendship are invaluable. /Ted
My mantra for this year is to “make new mistakes – GLORIOUS, AMAZING MISTAKES that nobody’s ever made before.” In that context, I’m super excited to share the different approach we’ve taken for advertising: to NOT advertise (at least initially or traditionally) but to create serial content so culturally relevant that everyone would engage with and share organically!
Say hello to Dream with Rainn, a ‘real-ish business’ run by Rainn Wilson, Jenna Fischer, Craig Robinson, Kate Flannery, Brian Baumgartner, and Creed Bratton! This crew has been teasing out details for weeks across social platforms. And today we’re unveiling much more of the story: WATCH THE FULL EPISODE HERE, I guarantee it will make you laugh out loud!
To be clear, our intent is to demonstrate how AT&T helps businesses stay connected and be successful, regardless of the next-level moments they face. I’m proud to be at a company that puts customers first – and is willing to change the way we communicate through marketing…
If you’re interested in the campaign these articles in USA Today and People have great summaries and interviews with this amazing cast.
Taking the risk to ‘make glorious and amazing things never made before’ takes partnership. THANK YOU to so many daring leaders, strategists, creatives, producers, and marketers from Omnicom, SMUGGLER, and AT&T Business.
That's a wrap! Amazing team, cast and Smuggler crew.
