The Power of Relationships: Your Greatest ROI ~via Luis O. De La Hoz
I had the good fortune to meet Luis O. De La Hoz in 2011 via the LATISM Community. His total embrace of Return on Relationship, his passion for building relationships, and his warmth and welcoming nature all made certain we would be life-long friends. Thank you Luis for all that you do for the communities you support, and to spread the RETURN ON RELATIONSHIP mantra. /Ted
The Power of Relationships: Your Greatest ROI
In today’s fast-paced, hyper-digital world, building genuine relationships is the secret sauce to success—especially for minority businesses striving to scale from Micro to Unicorn.
Ted Rubin’s "Return on Relationship™" (ROR) reminds us that authentic connections are more powerful than metrics alone. Let’s break this down:
Build Relationships & Personal Connections:
Pay attention, listen, and truly get to know your customers. People buy from those they trust and connect with. Relationships solve problems, not just transactions.
Loyalty, Trust & Recommendations:
Adopt a “giver’s gain” philosophy. Provide guidance, add value, and show up consistently. Trust creates loyal advocates who will recommend your brand far and wide.
Engagement Sparks Results:
Genuine interactions—likes, shares, conversations—are more than vanity metrics. They build community, drive conversations, and position you as a trusted leader in your space.
Watch for the Right Moments:
Social media isn’t just about sales; it’s about listening. When you pay attention to your audience’s needs, you position your business to deliver at just the right time.
Sales Are the Byproduct of Strong Relationships:
When trust, loyalty, and consistent engagement align, sales naturally follow. People invest in businesses that care about them and solve their problems.
Minority entrepreneurs, this is your time to shine. Relationships are the foundation that takes a business from surviving to thriving. Build them intentionally—both online and offline—and watch your growth accelerate.
How do you foster meaningful relationships in your business? Drop your strategies in the comments below! Let’s learn and grow together.
#ReturnOnRelationship
Originally posted at Luis O. De La Hoz’ LinkedIn
